| September 2017 | ||||||||||||||||||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||||||||||||||||||
Location: Stephenson Room - University of Wolverhampton Science Park, Glaisher Drive, Wolverhampton WV10 9RU - Event information hotline: 07814 322 960
06 September 2017
09:30 - 12:30
Sign up now with THE YELLOW BUTTON AT THE FOOT OF THIS PAGE to RSVP for our special event where you'll learn:
How to avoid the dreaded 'hope strategy'- where your sales and technical people provide unpaid consulting to prospects that will never become customers in the 'hope' that they will.
Why traditional 'features and benefits' selling only serves to commoditise your products and services, driving down prices and margins.
What to do when your competition uses 'smoke and mirrors' to get your prospect to believe they have a superior solution.
Why too much product/service knowledge can actually hurt you.
Attend this high-octane, challenging event if:
- You are a senior decision-maker in Tech/IT/Digital, Advanced Manufacturing or Professional Services
- You are committed to really making a change and gaining lift-off in the near future
Want more information before allocating a full morning of your valuable time to this event?
Give Mark a ring on 07977 540 216.
Agenda
09:00 - Networking with other business owners and executives before the session
09.30 - Introduction to the session, expectations and take-aways to implement.
10:15 - Break out session, why are we here, what would we love to improve in our sales operation?
10.45 - Buyer and seller, what is it with the relationship, why does it often seem like a dance?
11:00 - Break
11:15 - Alternative strategies and tactics to selling. "Break the rules and win more business"
12.30 - Lessons learned and what will I put into action?